FIFA sponsors have taken note of corruption allegations – is the added pressure good or bad?   Leave a comment

Given what we know at present about the whole 2022 World Cup controversy, two things are apparent: (1)that there’s almost certainly going to be a re-vote by FIFA and (2)that current sponsors are starting to get antsy about having their names associated with Qatar down the road…and if current sponsors are getting antsy, what does that say for potential other sponsors down the road?

ProSoccerTalk

Visa, Sony, and adidas have all told FIFA they are keeping a close eye on the investigation into corruption surrounding the 2022 World Cup bid for Qatar.

“The negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners,” adidas, FIFA’s longest-serving sponsor said in a statement.

Meanwhile, Sony shook its finger and said they expect the allegations to be “investigated appropriately,” and Visa declared they expect FIFA to “take the appropriate actions” in its investigation.

While it sounds nice that those controlling the cash are up in arms about the situation too. However, it may not be all that good.

Under fire from those who provide $1.5 billion in revenue for FIFA and sensing the prospect of losing said money if news ends up proving negative, the governing body could feel increasing pressure to hide crucial information and…

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Posted June 9, 2014 by Matthew in Uncategorized

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