With attendances falling in certain College Football conferences last season, they’ve turned to Major League Soccer for help.
According to a story released in the Wall Street Journal, executives from Florida University, the SEC and Big 12 have all studied MLS and the rise in attendances over the past few years.
[RELATED: MLS midweek roundup]
The fact that MLS sides such as Sporting Kansas City and the Portland Timbers are not only attracting new fans but keeping the old ones is particularly interesting to College Football folk.
With insight from Portland Timbers president of business operations Mike Golub and CEO of Sporting Club Robb Heineman, we learn about how College Football programs are partnering with MLS clubs to help build and solidify their fanbases.
Here is an extract from Ben Cohen’s piece, which I strongly recommend you read in full by clicking here.
Sporting KC is trending in the opposite direction. The…
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